Tom Ford Stars in His Own Fragrance Campaign, Vain or Innovative?

VANITY FAIR OSCAR PARTY 2012 - Red Carpet ArrivalsBy now, we’re used to seeing designers front their own campaigns. Jason Wu has become a regular face of his own namesake brand, Vivienne Westwood once posed alongside Pamela Anderson in Fall 2009 and it’s pretty well-known that Tom Ford prefers to star in his own advertising campaigns. This time around, the American fashion designer and one-time film director smoulders in the new Noir Extreme spots, released on our forums over the weekend. Ford reclines in a stylish chaise longue wearing a crisp white shirt with the buttons undone as he entices us to try the new fragrance, which can be pre-ordered from Ford’s website now.

The first images of Tom Ford’s new men’s fragrance, “Noir Extreme,” are out, starring a very handsome man reclining in the wake of what we assume to be a black tie affair. His name is Tom Ford.

Although Tom Ford has appeared in his own advertisements before, inhaling Lara Stone’s face smell and peeking out from behind the crook of Snejana Onopka’s elbow, it’s still a joy to see Tom Ford exercise his own best marketing tool: himself.

“Noir Extreme” is a men’s fragrance, and would any man deny that Tom Ford is #goals incarnate? At age 53, Tom Ford has already lived what most people would define as a completely kickass life. Having spent the better part of his career making magic at Gucci and his eponymous fashion house, the designer said last year that fatherhood has softened his ambition and made him realize he doesn’t need Botox. Although he is still kicking ass at his job, that is a beautiful thing. And he is a beautiful man. Look at those delicate, un-Botoxed eye crinkles.