Emerging powerhouse, Jenna McArthur PR launched the Old Khaki SS16 to South Africa’s media and fashionista elite at the new OZCF Market site at the V&A Waterfront yesterday. Treated to the fun of a festival, complete with craft beer, a juice bar, The Chefs Bench food truck, DJ and bales of hay for seating with additional festival furniture by Goeters was on-point and conceptualised by wunderkind Alwijn Burger.
But about the fashion. Launched in 1999, Old Khaki is a no-nonsense leisurewear line that was previously sold in Cape Union Mart stores but through smart repositioning took the gap in the market somewhere between high fashion and super-relaxed casualwear with mens- and womenswear, footwear and accessories offering. Old Khaki’s new summer collection might as well have been made with that classic tune in mind: “summertime, and the livin’ is easy …” because the new range is exactly that: comfortable and relaxed. Nothing is too fitter, nothing too uncomfortable.
Aptly named ‘Wanderlust’, Old Khaki have made a shift with this particular collection characterised by holiday washes, lace, embroidery as well as Indian prints and subtle geometrics. Keeping with the current nod to the 70’s, key pieces are wide-legged trousers and flowing fringed kimonos which add glamour to that beach-to-bar occasion.
Says Lulenka van der Linde Theiss, Old Khaki’s ladieswear buyer “the collection is casual, at ease, young at heart and a bit of a bohemian gypsy.” This is apparent in the fringing, suede, paisley, and florals – including Indian, Greek, Turkish, and Moroccan influences. The colours too are reminiscent of summertime – peach, lavender, navy, olive, white and stone abound and will no doubt be making their debut at Cape Town’s hot-spots this Season.
For the fashionable, but not precious fashionista Alpha males can look forward to equally relaxed items with a range of T-Shirts with tropical and Aztec prints as well as short-sleeved check shirts to wear with this summer’s rip-and-repair denims. Colours are bolder than before, with chino shorts (easily tailored to get that chic Nice or Portofino sophistication) are available in varying shares of coral, orange, aqua and turquoise. Slub cotton, chambray and linen blends were chosen for their laid-back, holiday appeal and more importantly because they fit the Old Khaki easy-easy template.
“The most important men’s trend this season is our bold and bright prints. It’s for the man who lies to stand out but still wants something that is comfortable and practical” says Taryn Swanepoel, Old Khaki’s menswear buyer.
At the end of the evening, the end-of-event twist was the perfect finishing touch of each guest being invited to choose either a Gage leather wallet or Chanice printed scarf. Both simple and understated by keeping with the trendy (read: Cape Town hipster) to take home as a souvenir on the evening.
Social Photography: Niquita Bento